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Meet the Staff

At Pride Motorsports we are all family. We never let our work become a source of stress and we genuinely enjoy what we do each and every day. We are all about making the experience of purchasing a used vehicle FUN!


Brian Hurley (Co-owner & COO)

I joined the pride in December 2019. After spending nearly a decade with Shaw Communications based primarily out of Calgary, my wife and I decided to make a change in lifestyle and careers to move back home to the island and join the family business. I have spent my entire career serving customers and learning what it means to do business the right way. I am so excited to be a part of what we are building at Pride and to bring my knowledge, expertise, and love for cars to our little corner in Cobble Hill! When I’m not at work selling cars, you’ll find me working behind the scenes on our website and marketing strategies, out hiking around Shawnigan/Cobble Hill with my wife, little girl, and dogs, or on the golf course at Arbutus Ridge!



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Dustin Hofer (Owner & CEO)

Pride Motorsports is more than a business, it’s a lifestyle. In addition to running Pride Motorsports, my wife and I manage our small farm up the road in Cobble Hill with a family of three kids, 2 dogs, 5 cows, 90 chickens, and a ton of yard work. Every day we bring the fun, family values, and love to work at Pride. I have been in the industry for 8 years serving customers all over Vancouver Island and have brought all that knowledge and passion together as a founder of Pride Motorsports. I am thrilled Pride Motorsports calls Cobble Hill our home and that we get to be part of the amazing community in the Cowichan Valley. I look forward to all the amazing years ahead of us!



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Darcey Hofer (Sales & Finance Manager)

I have 30+ years as a sales professional including a finance background. My 3 grandchildren and amazing family keep me very busy outside of work. I love where we live and take pride in being able to serve customers in this beautiful place that my husband and I have called home for more than 15 years. I am the life of the party and can't wait to see you in Cobble Hill!



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